BBA Program in Accounting

New Course starting in 2022 sprint 

Course Name：

Consumer Insight and Data Intellectual Analysis- Course in English-Net

Course Objectives：

The objective of this course is to provide students with basic consumer behavior concepts and to improve students’ abilities to implement data analytical skill in conducting consumer insight. Upon course completion, the students should be able to: 1. Understand basic concept of consumer behavior.  2. Apply research tools for better understand and predict customer behavior to improve marketing effectiveness. 3. Learn analytical skills in conducting consumer insight and market research, especially in the online and digital environment.  Credit：２ 
Prerequisites：None