[Honors] Team Some What Intersting from Dept. of Business Administration at FJCU Won Double Championships in the Nation-wide B2B Cross-Border E-Commerce Competition !
The National Intercollegiate B2B Cross-Boarder E-Commerce Competition has come to its 7th year. The competition is organized by Importers and Exporters Association of Taipei (IEAT), Chung-Hua International Trade Association, Alibaba, and JIAYE Information. More than 20 universities, over 400 faculty members and students and 72 companies joined the event this year. Team Some What Intersting from Dept. of Business Administration at FJCU won the 1st place at the final. Moreover, it also won the 1st place in the Comprehensive final. We feel pound of the double championships.
Team Some What Interresting collaborated with Astrid Display & Decors company. The highlight of their project is to employ an innovative pull and push marketing strategies to introduce/expose clients’ brands to target audience through TikTok an IG shop. All these use $0 on advertisement budget. With analysis of market feedback, they invest focused resources in marketing for brilliant products. In addition, they optimize produect info quality in the stores and adjust marking clip contents. With all the strategies, the get to successfully increase clients’ performance in marking and, therefore, impressed the judges.
With the influence of Covid-19 pandemic, Gartner consultancy estimats that there will be up to 80% of B2B transction happening online by 2025. The market scale will be as large as 25 billion dollars. The importance of cross-border E-commerce grows. Therefore, the needs of E-commerce talents will also grow. Yi-Cheng Ku, Chair of the Department of Business Administration, FJCU expressed, through this type of hands-on competition, stuents can not ony learn e-commerce skills but also help businesses to run e-commerce platforms. The Department reaches the teaching goal of cultivating cross-disciplinary talents with integrating skills. The companies can also discover talents for international business and e-commerce. That brings drive to the future business styles and improve university-industry collaborations and benefits each other with value co-creation.